The assumption of media hegemony is that the ideas of the ruling class become ruling ideas in society. According to this approach, the mass media are controlled by the dominant class in society which uses it as a vehicle for exerting control over the rest of society. Media hegemony is rooted in the Marxist economies.They argue that media contents in USA are shaped to suit the interests of the capitalists. While commenting on media hegemony, Adelheid says that it seems to involve at least three assumptions that could be treated with evidence:
As regards proposition 2, Altheidecites numerous examples, including but not limited to Watergate, in which the reporting done by journalists did not support the status quo. A study of press coverage of the 1971 Indian-Pakistan War (Becker, 1977) provides another example when the U.S. government shifted its policy to support for West Pakistan, the news coverage by the New-York Times actually shifted the other way.
Two researchers who attempted to find studies testing the media hegemony idea found only three )Shoemaker and Myfield, 1984). Two supported the media hegemony idea while one did not.
Finally, if the mass media are in general giving support,to the status quo and corporate values, someone should inform Senator Jesse Helms, and his Fairness in Media group, of this fact.Senator Helms has been involved in efforts to buy the CBS television network because he thinks CBS News is too liberal.