5 Reasons to Study Communication in College

A degree in communication is a gateway to many professions. It is one of the most prestigious courses you can undertake in college. There are few slots to study communication, making admission very competitive. The field also requires an outgoing personality, limiting opportunities for students who would prefer a drawn-back life. Pexels A communication degree will involve a lot of writing, photo handling, videos, editing, and interviews, among others. You can pay for assignments to be done UK while you focus on sharpening your skills in readiness for the competitive communications work environment. Here are some of the reasons you should study communication in college. Lucrative job offers Communication graduates hold some of the most lucrative jobs. They are the faces of their brands and companies. For instance, they work as journalists gathering news each day and anchoring it on television. People associate media stations with particular personalities. Most of […]

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Create an Impressive Fact Sheet

Figure out how to make an amazing Fact sheet and gain admittance to Bit’s shrewd pre-made truth sheet layout! Peruse on… Compacting insights regarding your business or about your item or administration into a solitary archive can be a monotonous assignment. In any case, for what reason would you need to make this archive in any case? For Beginners, giving all the fundamental data about your business or item in a compacted report makes it simple and speedy for others to get what you do and for what reason should they give it a second thought. Truth sheets assume a gigantic part in Public Realtions, deals, onboarding of new representatives, pitching to financial backers, giving an organization outline to accomplices and customers, and so on It’s a simple way of ensuring these substances can comprehend the vital pieces of your business rapidly and viably. What is a Fact Sheet? (Definition) […]

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Cultural Studies Perspectives on International Communication

Cultural Studies Perspectives on International Communication

While much of the debate on international communication post-1945 and during the Cold War emphasized a structural analysis of its role in political and economic power relationships, there has been a discernible shift in research emphasis in the 1990s in parallel with the ‘depoliciticization’ of politics towards the cultural dimensions of communication and media. The cultural analysis of communication also has a well established theoretical tradition to draw upon, from Gramsci’s theory of hegemony to the works of the critical theorists of the Frankfurt School. One group of scholars who adapted Gramsci’s notions of hegemony were based at the Centre for Contemporary Cultural Studies at the University of Birmingham in Britain. Led by the Caribbean-born scholar Stuart Hall, ‘the Birmingham School’, as it came to be known in the 1970s did pioneering work on exploring the textual analysis of media, especially television, and ethnographic research. Particularly influential was Hall’s model […]

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The Public Sphere – International Communication

The Public Sphere - International Communication

A natural heir to the critical theorists, the German sociologist Jiirgen Habermas (born 1929) also lamented the standardization, massification and atomization of the public. Habermas developed the concept of the public sphere in one of his earliest books, though it was 27 years before it appeared in English translation as The Structural Transformation of the Public Sphere: “An Inquiry into a Category of Bourgeois Society, in 1989. He defined the public sphere as an arena, independent of government (even if in receipt of state funds) and also enjoying autonomy from partisan economic forces, which is dedicated to rational debate (i.e. to debate and discussion which is not ‘interests’, ‘disguised’ or ‘manipulated’) and which is both accessible to entry and open to inspection by the citizenry. It is here, in this public sphere, that public opinion is formed.” (quoted in Holub, 1991: 2-8) Habermas argued that the ‘bourgeois public sphere’ emerged […]

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Critical Theory – International Communication

Critical Theory - International Communication

Among the substantial body of research undertaken by the Frankfurt School theorists, the concept of the ‘culture industry’, first used by Adorno and Horkheimer in a book entitled Dialectic of Enlightenment written in 1944 and published in 1947, has received the widest international attention. Identified with the staff of the Institute for Social Research, founded in 1923 and affiliated with the University of Frankfurt, its key members included Max Horkheimer (1895-1973), Theodor Adorno (1903-69) and Herbert Marcuse (1898-1979). Analysing the industrial production of cultural goods – films, radio programmes, music and magazines, etc. – as a global movement, they argued that in capitalist societies the trend was towards producing culture as a commodity (Adorno, 1991). Adorno and Horkheimer believed that cultural products manifested the same kind of management practices, technological rationality and organizational schemes as the mass-produced industrial goods such as cars. This ‘assembly-line character’, they argued, could be observed […]

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Hegemony – International Communication

By arguing that the propaganda model succeeds because there is no significant overt coercion from the state, Herman and Chomsky, in some ways, were following the European analyses of the role of ideology and state power in a capitalist society, articulated by, among others, the French Marxist Louis Althusser who called the media ‘ideological state apparatus’ (1971). Another major influence on critical theorists as well as on cultural critics in the study of ideology is the writings of Italian Marxist Antonio Gramsci (1891-1937). The impact of the ideas of Gramsci, who died in prison under the Fascist regime, has been widespread in critical studies of international communication. However, it was not until the translation into English of his most famous work, Selections from the Prison Notebooks, in 1971, that Gramsci’s ideas became a major influence in the Anglo-Saxon world. Gramsci’s conception of hegemony is rooted in the notion that the […]

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Structural Imperialism

Structural Imperialism

Galtung argues that the world consists of developed ‘centre’ states and underdeveloped ‘periphery’ states. In turn, each centre and periphery state possesses a ‘core’ – a highly developed area – and a less developed ‘periphery’. He defines structural imperialism as a ‘sophisticated type of dominance relation which cuts across nations basing itself on a bridgehead which the centre of the centre nation establishes in the centre of the periphery nation for the joint benefit of both’. For Galtung, there is a harmony of interest between the core of the centre nation and the centre in the periphery nation; less harmony of interest within the periphery nation than within the centre nation and a disharmony of interest between the periphery of the centre nation and the periphery of the periphery nation (Galtung, 1971: 83). In other words, there exists in the countries of the South a dominant elite whose interests coincide […]

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