Mass Communication Talk

ALLAMAIQBAL OPEN UNIVERSITY

Level: PGD/M.Sc Mass Communication                                        Semester: Spring, 2012

Paper: Mass Communication Theories-II (5636)                          Maximum Marks: 100

Time Allowed: 03 hours                                      _                        Pass Marks: 40

Note: ATTEMPT ANY FIVE QUESTIONS. ALL CARRY EQUAL MARKS.

Q. No                                                                Questions

1                                      What role groups can play in shaping people’s political attitudes?

2                                      What does the agenda-setting theory assume? What does the Chappel Hill study concluded about the                  agenda-setting theory?

3       What do you know about the Knowledge Gap Hypothesis? Do you see any effects of the new technology on the Knowledge Gap Hypothesis?

4       Explain the theory of spiral of silence.

5       What are the main assumptions of the uses and gratifications theory?

6       What are those conditions which scholars consider as the basic requirements for media effectiveness?

7       Write short notes on the following:

i.                             Media determinism

ii.                          Functions of mass communication