Level: PGD/M.Sc Mass Communication Semester: Spring, 2012
Paper: Mass Communication Theories-II (5636) Maximum Marks: 100
Time Allowed: 03 hours _ Pass Marks: 40
Note: ATTEMPT ANY FIVE QUESTIONS. ALL CARRY EQUAL MARKS.
Q. No Questions
1 What role groups can play in shaping people’s political attitudes?
2 What does the agenda-setting theory assume? What does the Chappel Hill study concluded about the agenda-setting theory?
3 What do you know about the Knowledge Gap Hypothesis? Do you see any effects of the new technology on the Knowledge Gap Hypothesis?
4 Explain the theory of spiral of silence.
5 What are the main assumptions of the uses and gratifications theory?
6 What are those conditions which scholars consider as the basic requirements for media effectiveness?
7 Write short notes on the following:
i. Media determinism
ii. Functions of mass communication