Information-Processing Theory

Strengths of Information Processing Theory

Information-Processing Theory Information processing theory Theory that uses mechanistic analogies to describe and interpret how people deal with all the stimuli they receive the elaboration likelihood model. Drawing on the same metaphors as systems theory (Chapter 7), information processing theory uses mechanistic analogies to describe and interpret how each of us takes in and makes sense of the flood of information our senses encounter every moment of each day. It assumes that individuals operate like complex biocomputers with certain built-in information-handling capacities and strategies. Each day we are exposed to vast quantities of sensory information. We filter this information so only a small portion of it ever reaches our conscious mind. Only a tiny fraction of this information is singled out for attention and processing, and we finally store a tiny amount of this in long-term memory. We are not so much information handlers as information avoiders—we have developed sophisticated mechanisms […]

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News Production Research Theory- Strengths & Weakness

News Production Research

News production research The study of how the institutional routines of news production inevitably produce distorted or biased content Lance Bennett (1988, 2005a) surveyed news production research literature and summarized four ways in which current news production practices distort or bias news content: Personalized news: 2. Dramatized news: 3. Fragmented news: 4. Normalized news: Objectivity Rituals In news production research, the term for professional practices designed to ensure objectivity that are implicitly biased toward support of the status quo Strengths Weakness 1. Provides recommendations for potentially useful changes in news production practices   2. Raises important questions about routine news production practices 3. Can be used to study production of many different types of news 1. Focuses on news production practices but has not empirically demonstrated their effect   2. Has pessimistic view of journalists and their social role 3. Has been ignored and rejected as impractical by practicing journalists

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Media Intrusion Theory

Media Intrusion Theory

Media Intrusion Theory Media intrusion theory Idea that media have intruded into and taken over politics to the degree that politics have become subverted Social capital The influence potential leaders develop as a result of membership and participation in social groups Strengths Weakness 1. Provides basis for social change   2. Raises important questions about operation of news media organizations 1. Focuses on operation of news media but has not empirically demonstrated its effect   2. Has overly pessimistic view of news media and their social role 3. Focuses too much on intrusion into politics 4. Is based on elite pluralism assumptions

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Framing and Frame Analysis

Framing and Objectivity

Frame Analysis Goffman’s idea about how people use expectations to make sense of everyday life While critical cultural researchers were developing reception analysis during the 1980s, a new approach to audience research was taking shape in the United States. It had its roots in symbolic interaction and social constructionism. As we’ve seen, both argue that the expectations we form about ourselves, other people, and our social world are central to social life. You have probably encountered many terms in this and other textbooks that refer to such expectations—stereotypes, attitudes, typification schemes, and racial or ethnic bias. All these concepts assume that our expectations are socially constructed: Expectations are based on previous experience of some kind, whether derived from a media message or direct personal experience (in other words, we aren’t born with them). Expectations can be quite resistant to change, even when they are contradicted by readily available factual information. […]

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Different Theories Used in Mass Communication

Different Theories Used in Mass Communication

Mass communication Theories is the main stream subject of this era and Researchers a lot of research work is doing in this field. Magic Bullet Theory/ Hypodermic Needle Theory Hypodermic needle theory, magic bullet or transmission belt theory is that media message is very powerful and injects into minds of the audience in such a way as a bullet acts rapidly on a body. So it assumes powerful media effects leading to the hypodermic needle or magic bullet approach. Limited Effect In landmark media effects studies, Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet shift the view of media from powerful to limited effects, this says that media message has not very strong impact and its effects are limited, it depends on audience that how they take the media message. Cultivation Theory Cultivation theory says that media cultivates the minds of the people; this holds that through heavy exposure to television; […]

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MEDIA AND CULTURE THEORIES

MEDIA AND CULTURE THEORIES

Chapter#11: MEDIA AND CULTURE THEORIES: MEANING-MAKING IN THE SOCIAL WORLD Symbolic Interactionism Symbolic Interactionism Theory that people give meaning to symbols and that those meanings come to control those people Social Behaviorism View of learning that focuses on the mental processes and the social environment in which learning takes place Symbolic interactionism was one of the first social science theories to address questions of how communication is involved with the way we learn culture and how culture structures our everyday experience. Symbolic interaction theory developed during the 1920s and 1930s as a reaction to and criticism of behaviorism, and it had a variety of labels until Herbert Blumer gave it its current name in 1969. One early name was social behaviorism. Unlike traditional behaviorists, social behaviorists rejected simplistic conceptualizations of stimulus response conditioning. They were convinced that attention must be given to the cognitive processes mediating learning. They also believed […]

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