PRINT MEDIA : Print media includes those media of communication which are controlled by space rather than time. It can be read at any available time and can be kept for record. Following are the major print media of mass communication. a) Books b) Newspapers c) Magazines Books : In the past books was not a mass medium but privilege of the elite class. There were two reasons for that. Firstly, books were not printed but transcribed by hand. Secondly, the low literacy level in the masses limited books exclusively to a small fraction of the society. It was the nineteenth century which saw book as a mass medium. In the contemporary world, book is one of the most effective mass media. It is the best source of education. However, it should not be talent merely as an educational tool., It is the best and cheapest means of storing and […]
What are different types of print media? Which one is effective most in Pakistani Society?
