Public Relations Past Paper of Spring 2012 Semester
Increase Altruism and Different Measures to Help Others
How can we increase altruism? Describe different measures to help others. Altruism or selflessness is the principle or practice of concern for the welfare of others. It is a traditional virtue in many cultures and a core aspect of various religious traditions, though the concept of “others” toward whom concern should be directed can vary among cultures and religions. Altruism or selflessness is the opposite of selfishness. Altruism can be distinguished from feelings of duty and loyalty. Altruism is a motivation to provide something of value to a party who must be anyone but one’s self, while duty focuses on a moral obligation towards a specific individual (e.g., a god, a king), or collective (e.g., a government). Pure altruism consists of sacrificing something for someone other than the self (e.g. sacrificing time, energy or possessions) with no expectation of any compensation or benefits, either direct, or indirect (e.g., receiving recognition […]
Passionate Love and Companionate Love
Define and elaborate passionate love and companionate love. Also make a comparison between these two types of love. Yes we’ve all experienced it. It is the most universal emotion and the most powerful. It shapes, gives meaning to, and destroys lives. How much of us do we give when we love? Can one define and measure love? We have ways to measure aggression, prejudice, and attraction – but how do we measure love? Passionate Love Elizabeth Barrett Browning posed a similar question: How do I love thee? Let me count the ways. Psychologist Robert Sternberg (1998) views love as a triangle, whose sides of varying lengths are passion, intimacy, and commitment. Sociologist John Alan Lee (1988) and psychologists Clyde and Susan Hendrick (1993) identify three primary love styles – eros (self-disclosing passion), ludus (uncommitted game playing), and storge (friendship) – which like primary colors, combine to form secondary love styles. […]
Basic Concept and Research Techniques of Social Psychology
Describe the basic concept of Social Psychology? Also elaborate Social Psychology’s research techniques and their application in everyday life. Basic Concept of Social Psychology: The way we perceive ourselves in relation to the rest of the world plays an important role in our choices, behaviors and beliefs. Conversely, the opinions of others also impact our behavior and the way we view ourselves. Social psychology is a branch of psychology concerned with how social phenomena influence us and how people interact with others Understanding social psychology can be useful for many reasons. First, we can better understand how groups impact our choices and actions. Additionally, it also allows us to gain a greater appreciation for how our social perceptions affect our interactions with other people. There are some basic aspects of social behavior that play a large role in our actions and how we see ourselves. Social behavior is […]
AIOU Msc. Mass Comm Result Semester Spring 2012 Announced
AIOU Msc. Mass Comm Result Semester Spring 2012 Announced
Press Release, Handout and Press Note
Write note on Press Release, Handout and Press Note and also explain how these are different from one another in style and structure? Press Release: A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed on a tissemis, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks. Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that “given that your news-driven publics include bona fide journalists as well as others who read and report news online, the term news release seems to work better online than press release”. Fraser Seitel also refers to press releases as being, “the granddaddy of public relations writing vehicles.” Press/news release is one of the most […]
Persuasion, Its Components, Principles and Techniques
What do you know about Persuasion? Explain its components, principles and techniques in detail. Persuasion : Persuasion refers to the process by which a person’s attitudes or behaviour are, without duress, influenced by communication. Persuasion pervades over almost all human activities and it is geared to information transmission in such a way as to get people to revise old pictures (Predisposition) in their minds, or form new ones, and thus change their behaviour. To some others persuasion is seen as “Communication to influence choices”. Still to others it is “a process that changes attitude, belief, opinion or behaviour”. Actually, we try to sell ideas, concepts, products etc. through the art of persuasion. Persuasion may be carried out in offices, workplaces, homes, etc. by fellow workers or neighbours. Persuasion has been treated as an art, a craft and a science since ancient times and classical thinkers like Aristotle and Cicero devoted […]