What is public relations? At the outset of a chapter on the history and origins of public relations, a definition of the topic is needed. How does it differ from advertising, publicity, propaganda and other forms of persuasional or promotional communication? There have been innumerable attempts to define public relations. Harwood Childs offered one early but still insightful attempt: ‘Public relations is not the presentation of a point of view, not the art of tempering mental attitudes, nor the development of cordial and profitable relations. [. . .] The basic problem of public relations is to reconcile or adjust in the public interest those aspects of our personal and corporate behaviour which have a social significance’ (Childs 1940: 3 and 13). In the mid-1970s, the social scientist Rex Harlow (1977) identified more than 400 versions or variations. Since then, more have been proposed, discussed and, in some instances, dismissed. Watson […]
The formation of public relations as a practice will be traced from its earliest indications in the ancient world through two millennia and up to the end of the twentieth century. There are many antecedents of public relations, mainly methods of promotion and disseminating information. It was not until the nineteenth century that the term ‘public relations’ was first used although public relations-like practices (also called proto-public relations) were already evident.
What is Public Relations? Also explain the need and importance of public Relations. Definition and importance of Public Relations: Public relations has assumed immense importance over the years. The importance of this vital and all embracing discipline can be gauged from the fact that the present information age is also called as the public relations age. As the very name suggests, public relations is a relationship, a liaison or a bridge between an organisation and its publics. International Encyclopaedia of Communication has defined the term public relations as the information activities and policies by which corporations and other organisations seek not only to create attitudes favourable to themselves and their work but also to counter adverse attitudes. According to New Webster’s Encyclopaedic Dictionary of the English Language, public relations is the art and techniques used to promote favourable public opinion. We are reproducing below definitions by some scholars and renowned […]
What are the various media, which a Public Relations department uses for achieving its objectives? Explain with suitable examples. Various Media Used in Public Relations: PRINT MEDIA Most of the efforts chapters make in public relations are through forms of print media, primarily newspapers. These are usually the most visible outlets on college campuses, especially school newspapers, and in the local community. PRESS RELEASE The press release is the most common material provided to media outlets. These documents provide a brief, yet thorough, description of an upcoming activity, whether it is rush or a service project. PHOTOGRAPHS There are usually two types of photographs in publicity portrait shots, where people pose for the camera and smile, and candids, where the subjects are doing something. CASES HISTORIES/ STUDIES Case studies which show a good image of the company are shared with the media/ investors, community etc. Books on […]
Write note on Press Release, Handout and Press Note and also explain how these are different from one another in style and structure? Press Release: A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed on a tissemis, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks. Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that “given that your news-driven publics include bona fide journalists as well as others who read and report news online, the term news release seems to work better online than press release”. Fraser Seitel also refers to press releases as being, “the granddaddy of public relations writing vehicles.” Press/news release is one of the most […]
What do you know about Persuasion? Explain its components, principles and techniques in detail. Persuasion : Persuasion refers to the process by which a person’s attitudes or behaviour are, without duress, influenced by communication. Persuasion pervades over almost all human activities and it is geared to information transmission in such a way as to get people to revise old pictures (Predisposition) in their minds, or form new ones, and thus change their behaviour. To some others persuasion is seen as “Communication to influence choices”. Still to others it is “a process that changes attitude, belief, opinion or behaviour”. Actually, we try to sell ideas, concepts, products etc. through the art of persuasion. Persuasion may be carried out in offices, workplaces, homes, etc. by fellow workers or neighbours. Persuasion has been treated as an art, a craft and a science since ancient times and classical thinkers like Aristotle and Cicero devoted […]