Mass Communication Archives

What is the procedure of Mass Communication Internship?

April 17, 2014 No Comments

MSc. Mass Communication Intern-ship Procedure 1. You may Apply for the Mass Communication Internship Letter after 3rd Semester Exam Passed. 2. Write an Application to the Mass Communication Department and make a request to issue an Internship Letter to complete mandatory part of the MSc. Mass Communication. Preview of the Request Letter. —————————————— The Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan Subject: Request for an internship Letter of MSc. Mass Communication With most respectfully, it is stated that I the applicant has completed my 3 Semester and Final Semester result is waiting from AIOU Islamabad. Now i request to you, that kindly send me the internship letter, so that complete mandatory part of the MSc. Mass Communication on time. Your’s sincerely, Applicant Name Roll# Reg# 3.After above application the department will send you following letter and evaluation-performa. 4. After receiving of an official internship letter, […]

Print Media

Sub Editor Qualifications & Functions of Sub editor

June 20, 2013 No Comments

Sub Editor A sub editor receives a large number of news from news agencies, reporters and correspondents. He also receives press releases and handouts. He cannot publish all those news. Therefore, he selects important and interesting news reports. After selection he edits the news properly. The function of revising and editing is called sub-editing or subbing. Sub-editor is called the backbone of a newspaper due to his most important job. To present a news in an accurate and adequate way is the need of a good newspaper. This is sub-editor who performs this job. During editing of the news he also keeps in mind the laws of libel and defamation. He deletes all objectionable and surplus publicity material from news stories and publishes only newsworthy materials. During sub-editing the extra and repeated parts-of the news are killed down. The most important job of a sub-editor is to prepare headlines of […]

Social Psychology

MSc Mass Communication Spring 2012 Social Psychology – I Code 5639

June 1, 2013 No Comments

MSc Mass Communication Spring 2012 Social Psychology – I Code 5639 Allama Iqbal Open University, Islamabad

Public Relations Code 968

Evolution and Growth of Public Relations

January 14, 2013 No Comments

Q.1 What is Public Relations? What do you know about evolution and growth of Public Relations. Public Relations: Public relations has assumed immense importance over the years. The importance of this vital and all embracing discipline can be gauged from the fact that the present information age is also called as the public relations age. As the very name suggests, public relations is a relationship, a liaison or a bridge between an organisation and its publics. International Encyclopaedia of Communication has defined the term public relations as the information activities and policies by which corporations and other organisations seek not only to create attitudes favourable to themselves and their work but also to counter adverse attitudes. According to New Webster’s Encyclopaedic Dictionary of the English Language, public relations is the art and techniques used to promote favourable public opinion. We are reproducing below definitions by some scholars and renowned […]

Advertising Code 967

Kinds of Advertising

December 22, 2012 No Comments

Describe different kinds of advertising. Explain with examples. Kinds of Advertising: Advertising includes those activities by which visual or oral messages are addressed to the public for the purpose of informing and influencing them to buy merchandise or services. These activities of advertising must tell the story of product, service, idea, person etc. Its basic appeal may be the same, but the shades and variations of the sales message must match the variety of merchandise. These different shades and variations of the message are actually different kinds of advertising. So, classification of kinds of advertising are established in accordance with the purpose of writers. Advertising can be classified from different angles, such as according to media, type of product, service, idea, institution, type of appeal; character of action sought, and so on. Different kinds of advertising with variety of appeals and messages are used to push the product ahead in […]

Basic Concepts of Social Sciences

judiciary organization, function and power

November 26, 2012 No Comments

Explain judiciary and the rule of law, organization of judiciary, its function and power. The Judiciary: Judiciary is the third organ of the government which is responsible for the administration of justice according, to the law of the .land enacted by the executive and made by the legislature. The concept of the welfare state is directly linked with social justice with impartiality and expeditiousness. An efficient judiciary is necessary for a good governance as it protects the individual rights of people in their public life. An efficient administration of justice maximizes the responsibility of a citizen in a state. It there is no effective judicial system, then there will he no law at all and the principle of “Might is right” will prevail. Severity of punishment does not but certainty of punishment does compel the offenders to abide by law. In ancient times, the executive and judicial function were combined […]