communication Archives

Mass Media Research By WIMMER & DOMINICK

November 21, 2016 No Comments

Mass Media Research By ROGER D. WIMMER & JOSEPH R. DOMINICK 9th Edition Part One The Research Process Chapter 1 Science and Research 1 Chapter 2 Elements of Research 42 Chapter 3 Research Ethics 64 Chapter 4 Sampling 86 Part Two Research Approaches Chapter 5 Qualitative Research Methods 114 Chapter 6 Content Analysis 155 Chapter 7 Survey Research 184 Chapter 8 Longitudinal Research 218 Chapter 9 Experimental Research 238 Part Three Data Analysis Chapter 10 Introduction to Statistics 266 Chapter 11 Hypothesis Testing 289 Chapter 12 Basic Statistical Procedures 304 Part Four Research Applications Chapter 13 Newspaper and Magazine Research 332 Chapter 14 Research in the Electronic Media 350 Chapter 15 Research in Advertising 380 Chapter 16 Research in Public Relations 405 Preface: Things change constantly in all areas of life, and it is sometimes difficult to keep up with all the changes. In every edition of this text, we […]

Mass Communication Ebooks

Communication Research By National Open University of Nigeria

November 21, 2016 No Comments

Communication Research By National Open University of Nigeria in pdf format www.nou.edu.ng Module 1 Introduction Unit 1 The Meaning of Research and the Scientific Method Unit 2 Application of the Scientific Principles to Social Research Unit 3 Characteristics of and the Development of Mass Media Research Unit 4 Classification of Research Module 2 The Elements of Research Unit 1 Concepts, Constructs, Hypotheses/Research Questions and Instrumentation. Unit 2 Variables Unit 3 Measurement, Scales and Indexes Module 3 Major Communication Research Methods Unit 1 Experimental Research Unit 2 Survey Research Unit 3 Content Analysis Unit 4 Case study Unit 5 Observational Research Module 4 Sampling Unit 1 Meaning and Types of Sampling Unit 2 Population and Sample Unit 3 Sample Size and Sampling Error Module 5 The Research Procedure Unit 1 The Research Proposal Unit 2 Data Analysis in Communication Research Unit 3 Documentation in Communication Research Module 6 Areas of Mass […]

THE DYNAMICS OF POLITICAL COMMUNICATION

Political Communication

November 19, 2016 No Comments

Chapter 2: Political Communication – Review is the process by which language and symbols, employed by leaders, media, or citizens, exert intended or unintended effects on the political cognitions, attitudes, or behaviors of individuals or on outcomes that bear on the public policy of a nation, state, or community. There are several aspects of the definition. Political communication is a process Political communication calls centrally on words and symbols (A symbol is a form of language in which one entity represents an idea or concept, conveying rich psychological and cultural meaning.) Group of leaders and Influence agents Political communication effects can be intended or unintended. Political communication is that effects occur on a variety of levels. ( Political media exert influence on the micro level, affecting individuals’ thoughts, candidate assessments, feelings, attitudes, and behavior.) CONTEMPORARY POLITICAL COMMUNICATION One view is that elite leaders exert a preeminent impact on opinions and […]

THE DYNAMICS OF POLITICAL COMMUNICATION

The Panoply of Political Communication

November 18, 2016 No Comments

Chapter 1 • The Panoply of Political Communication Classical Direct Democracy Athenian democracy was distinctive, unique in its time. It also has articulated key principles that have guided subsequent democratic theories and underpin contemporary democratic governments. The philosopher Aristotle endorsed this view, arguing that human beings were political animals. But he did not mean that people were political in the sense we sometimes use the term today—networking and conniving to gain advantage over others. Aristotle believed that the good life consisted of participation with others on common tasks and deliberating in public to determine just outcomes for the larger community. Liberal Democratic Theory: Liberal democratic theories evolved in the 17th and 18th centuries as people grew frustrated with the power of absolutist rulers and the many ways that European monarchies stifled individual freedom. Democratic government emerged as a way to protect individuals from oppressive use of political power. Liberal perspectives on democracy emphasize the […]

Mass Communication Ebooks

Theory and Research in Mass Communication: Contexts and Consequences

November 18, 2016 No Comments

Theory and Research in Mass Communication: Contexts and Consequences By David K. Perry Second Edition Citizens, policymakers, and communication practitioners who are concerned about mass communication issues otfutrenn t o the academic community for answers. Their questions often involve such things as whether, to what extent, or why media violence or sex contributote asn tisocial or criminal behavior among audiences. The answers often are not as simple or consistent as they might like. As one scholar put it: only after much research has been completed does a statement come tboe viewed int he scholarly community as tru-ea status very few communication theories are ever likely to reach. Even then, the truth value is to be found more in the degree of agreement among scholars, an intersubjective criterion, than in any ultimate reality. (Chaffee, 1991, p. 11) Definitions of truth as scholarly consensus are often found in modem literatures of the history […]

Mass Communication Ebooks

MPhil Mass Communication important eBooks

November 18, 2016 No Comments

M Phil Mass Communication important eBooks Dear Students of M Phil Mass Communication , University of Gujrat, Pakistan. Students of M Phil Mass Communication have to explore a variety of subjects and topics. It is not possible to buy books for every topic so teachers have prepared notes and other helping study material for students on different topics. It is commonly quite difficult and hassle for lecturer to share notes as well as for students to get the notes and other study material. You will always find a huge students’ rush on photocopier shop to get notes. Now masscommunicationtalk.com has maintained almost all the notes and study material for M Phil Mass Communication students. You can explore all the notes and study material online here. You can explore already uploaded notes as well as you can add your own notes. If you have developed your own notes or you wanted to […]

Age of Propaganda

PROPAGANDA COMES TO THE UNITED STATES

October 17, 2016 No Comments

Americans first began to give serious consideration to the power of propaganda in the years following World War I. The war had demonstrated that modern propaganda techniques could be used with startling effectiveness to assemble massive armies and to maintain civilian morale through long years of warfare. Never before had so many people been mobilized to fight a war. Never before had so many died with so little to show for it over such a long period of time and under such harsh conditions. Earlier wars had been quickly settled by decisive battles. But in this war, massive armies confronted each other along a front that extended for hundreds of miles. From their trenches they bombarded each other and launched occasional attacks that ended in futility. Harold Lasswell, a political scientist who developed several early theories of media, expressed considerable respect for the propaganda efforts marshaled in the cause of […]