Basic Archives - Mass Communication Talk

Different Fields of Sociology & Major Theoretical Perspectives

April 9, 2014 1 Comment

Sociology is subdivided into many specialized fields, of which a partial list includes: Applied Sociology Collective Behaviour Community Comparative Sociology Crime and Delinquency Cultural Sociology Demography Deviant Behaviour Formal Organizations Human Ecology Industrial Sociology Law and Society Race and Ethnic Relations Rural and Urban Sociology tratification and Mobility Social: Change, Control, Organization, arid Psychology Sociology of: Education, Knowledge and Science, Occupations, Professions, Religion, and Small Groups These topics are not the exclusive property of sociology and other disciplines share its interest in many topics. For example, its interest in communication and public opinion is shared by psychology and political, science,-Criminology is shared with psychology, political science, law, and so on. Sociology is especially close to psychology and anthropology, and overlaps them so constantly that any firm boundaries would be arbitrary and unrealistic. (Hurton and Chester, 1984: 25-27) Major Theoretical Perspectives A crucial element in sociology is theory. A theory is […]

Social Psychology

Basic Concept and Research Techniques of Social Psychology

February 26, 2013 1 Comment

Describe the basic concept of Social Psychology? Also elaborate Social Psychology’s research techniques and their application in everyday life. Basic Concept of Social Psychology: The way we perceive ourselves in relation to the rest of the world plays an important role in our choices, behaviors and beliefs. Conversely, the opinions of others also impact our behavior and the way we view ourselves. Social psychology is a branch of psychology concerned with how social phenomena influence us and how people interact with others Understanding social psychology can be useful for many reasons. First, we can better understand how groups impact our choices and actions. Additionally, it also allows us to gain a greater appreciation for how our social perceptions affect our interactions with other people. There are some basic aspects of social behavior that play a large role in our actions and how we see ourselves. Social behavior is […]

Public Relations Code 968

Basic Concepts and Tools of Public Relations

January 16, 2013 1 Comment

Explain in detail the basic concepts and tools of Public Relations. Basic Concepts and Tools of Public Relations: Public relations is usually confused with advertising, press agentry, propaganda, publicity, public affair if etc., but these are some of the tools used by the all absorbing discipline of public relations for achieving its objectives. A public relations campaign may include all or some of them but it is not confirmed to any one of the same. Some of the basic concepts and tools of public relations have been discussed in the following paragraphs: Publics In Public Relations the term ‘public.’ is used for those people or group of people who are directly or indirectly concerned with the organisation, use its services/products or benefit from jt in one form or another and/or affected by its policies/programmes. In other words it is a group or groups of people who are tied together by […]