Mass Communication Talk

Influence of Group Size, Unanimity, Cohesion and Status on Conformity

March 15, 2013 No Comments

Describe the influence of group size, unanimity, cohesion and status on conformity. Social psychologists wondered: If even Asch’s noncoercive, unambiguous situation could elicit a conformity rate of 37 percent, would other settings produce even more? Researchers soon discovered that conformity did grow if the judgments were difficult or if the subjects felt incompetent. The more insecure we are about our judgments, the more influenced we are by others. Researchers have also found that the nature of the group has an important influence. Conformity is highest when the group has three or more people and is cohesive, unanimous, and high in status. Conformity is also highest when the response is public and made without prior commitment. GROUP SIZE In laboratory experiments a group need not be large to have a large effect. Asch and other researchers found that three to five people will elicit much more conformity than just one or […]

Mass Communication

WORKSHOP FOR M.SC MASS COMMUNICATION PROGRAMME AUTUMN 2012 SEMESTER

February 26, 2013 No Comments

No. F. PG/AUT-iyW-S/RDG UMS ALLAMAIQBAL OPEN UNIVERSITY ‘ REGIONAL CAMPUS GUJRANWALA Dated: 19-02 – 2013 All the students of M. Sc Mass Communication, Gujranwala & Sialkot Regions SCHEDULE OF WORKSHOP FOR M.SC MASS COMMUNICATION PROGRAMME AUTUMN 2012 SEMESTER It is to inform you that the workshop of M. Sc Mass Communication Programme Autumn 2012 semester is being held as per schedule: – Timing: 2.00 to 5.00 p.m. VENUE: AIOU, Regional Campus 10-X block Peoples Colony, GUTRANWALA Course Code Duration Course Code Duration 5631 04th to 05th March, 2013 5632 06th to 07th March, 2013 964 08th to 09th March, 2013 965 10s1 to 11th March, 2013 5633 12th to 13th March, 2013 5634 14th to 15th March, 2013 […]

Social Psychology

Basic Concept and Research Techniques of Social Psychology

February 26, 2013 No Comments

Describe the basic concept of Social Psychology? Also elaborate Social Psychology’s research techniques and their application in everyday life. Basic Concept of Social Psychology: The way we perceive ourselves in relation to the rest of the world plays an important role in our choices, behaviors and beliefs. Conversely, the opinions of others also impact our behavior and the way we view ourselves. Social psychology is a branch of psychology concerned with how social phenomena influence us and how people interact with others Understanding social psychology can be useful for many reasons. First, we can better understand how groups impact our choices and actions. Additionally, it also allows us to gain a greater appreciation for how our social perceptions affect our interactions with other people. There are some basic aspects of social behavior that play a large role in our actions and how we see ourselves. Social behavior is […]

Mass Communication

AIOU Msc. Mass Comm Result Semester Spring 2012 Announced

February 19, 2013 No Comments

AIOU Msc. Mass Comm Result Semester Spring 2012 Announced

Public Relations Code 968

Various Media Used in Public Relations

February 11, 2013 No Comments

What are the various media, which a Public Relations department uses for achieving its objectives? Explain with suitable examples. Various Media Used in Public Relations: PRINT MEDIA Most of the efforts chapters make in public relations are through forms of print media, primarily newspapers. These are usually the most visible outlets on college campuses, especially school newspapers, and in the local community. PRESS RELEASE The press release is the most common material provided to media outlets. These documents provide a brief, yet thorough, description of an upcoming activity, whether it is rush or a service project. PHOTOGRAPHS There are usually two types of photographs in publicity portrait shots, where people pose for the camera and smile, and candids, where the subjects are doing something. CASES HISTORIES/ STUDIES Case studies which show a good image of the company are shared with the media/ investors, community etc. Books on Making of Asoka, […]

Public Relations Code 968

Press Release, Handout and Press Note

February 8, 2013 No Comments

Write note on Press Release, Handout and Press Note and also explain how these are different from one another in style and structure? Press Release: A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed on a tissemis, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks. Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that “given that your news-driven publics include bona fide journalists as well as others who read and report news online, the term news release seems to work better online than press release”. Fraser Seitel also refers to press releases as being, “the granddaddy of public relations writing vehicles.” Press/news release is one of the most […]