Top 40 Potential Ph.D. Viva voce exam Questions.

Top 40 Potential Ph.D. Viva voce exam Questions. 1. Can you start by summarising your thesis? 2. Now, can you summarise it in one sentence? 3. What is the idea that binds your thesis together? 4. What motivated and inspired you to carry out this research? 5. What are the main issues and debates in this subject area? 6. Which of these does your research address? 7. Why is the problem you have tackled worth tackling? 8. Who has had the strongest influence in the development of your subject area in theory and practice? 9. Which are the three most important papers that relate to your thesis? 10. What published work is closest to yours? How is your work different? 11. What do you know about the history of [insert something relevant]? 12. How does your work relate to [insert something relevant]? 13. What are the most recent major developments […]

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Viewer’s Engagement with Mother & Daughter Relationships in Pakistani Cinema

Viewer’s Engagement with Mother& Daughter Relationships in Pakistani Cinema: A Case Study of “Dukhtar” Movie Submitted by Amrita Bhowmik MPhil Mass Communication Assam University, Silchar, India Fakhar Naveed MPhil Mass Communication University of Gujrat, Pakistan ABSTRACT This subjective examination analyzes viewer’s engagement with anecdotal depictions of mother-daughter relations in Pakistani Cinema of the 21st century: A Case study of “Dukhtar” Movie. I utilized in depth qualitative research with the dialogues and content of the movie to investigate how genuine mothers and daughters decipher depictions of mother-daughter relations and how in our society mothers understand their own mother-daughter relationship through their engagement with these depictions. Moreover these can also that how and to what extent their engagement with these depictions impacts their own lives and mother-daughter relations. The aftereffects of this investigation revealed a procedure of gathering of people engagement with mother-daughter relations in “Dukhtar” Movie that included the review understanding, […]

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Hypothesis in Mass Communication Research Method

Hypothesis in Mass Communication Research Method

Hypothesis: A hypothesis is a tentative statement about the relationship between two or more variables. A hypothesis is a specific, testable prediction about what you expect to happen in your study. A hypothesis predicts what the researchers expect to see, the goal of the research is to determine whether this guess is right or wrong. When conducting an experiment, researchers might explore a number of factors to determine which ones might contribute to the ultimate outcome. In many cases, researchers may find that the results of an experiment do not support the original hypothesis. When writing up these results, the researchers might suggest other options that should be explored in future studies. There are many ways to come up with a hypothesis. In many cases, researchers might draw a hypothesis from a specific theory or build on previous research. A hypothesis states what we are looking for. When facts are assembled, ordered and seen […]

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Different Theories Used in Mass Communication

Different Theories Used in Mass Communication

Different Theories Used in Mass Communication: Magic Bullet Theory/ Hypodermic Needle Theory Hypodermic needle theory, magic bullet or transmission belt theory is that media message is very powerful and injects into minds of the audience in such a way as a bullet acts rapidly on a body. So it assumes powerful media effects leading to the hypodermic needle or magic bullet approach. Limited Effect In landmark media effects studies, Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet shift the view of media from powerful to limited effects, this says that media message has not very strong impact and its effects are limited, it depends on audience that how they take the media message. Cultivation Theory Cultivation theory says that media cultivates the minds of the people; this holds that through heavy exposure to television; people begin to view the world similar to the television world. Like emphasizing violence in programs heavy TV […]

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MEDIA AND CULTURE THEORIES

MEDIA AND CULTURE THEORIES

Chapter#11: MEDIA AND CULTURE THEORIES: MEANING-MAKING IN THE SOCIAL WORLD Symbolic Interactionism Symbolic Interactionism Theory that people give meaning to symbols and that those meanings come to control those people Social Behaviorism View of learning that focuses on the mental processes and the social environment in which learning takes place Symbolic interactionism was one of the first social science theories to address questions of how communication is involved with the way we learn culture and how culture structures our everyday experience. Symbolic interaction theory developed during the 1920s and 1930s as a reaction to and criticism of behaviorism, and it had a variety of labels until Herbert Blumer gave it its current name in 1969. One early name was social behaviorism. Unlike traditional behaviorists, social behaviorists rejected simplistic conceptualizations of stimulus response conditioning. They were convinced that attention must be given to the cognitive processes mediating learning. They also believed […]

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THE ROLE OF MEDIA IN THE SOCIAL WORLDNCE THEORIES

THE ROLE OF MEDIA IN THE SOCIAL WORLDNCE THEORIES

Chapter#10: AUDIEMEDIA AND SOCIETY: THE ROLE OF MEDIA IN THE SOCIAL WORLDNCE THEORIES: USES, RECEPTION, AND EFFECTS Information (Innovation) Diffusion Theory In 1962, Everett Rogers information/ innovation diffusion theory Theory that explains how innovations are introduced and adopted by various communities Meta Analysis Identifies important consistencies in previous research findings on a specific issue and systematically integrate them into a fuller understanding Early Adopters In information/ innovation diffusion theory, people who adopt an innovation early, even before receiving significant amounts of information Change agents In information/ innovation diffusion theory, those who directly influence early adopters and opinion leaders Strengths Weakness 1. Integrates large amount of empirical findings into useful theory 2. Provides practical guide for information campaigns in United States and abroad 1. Is linear and source-dominated 2. Underestimates power of media, especially  contemporary media 3. Stimulates adoption by groups that don’t understand or want the innovation Social Marketing Theory […]

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AUDIENCE THEORIES: USES, RECEPTION, AND EFFECTS

AUDIENCE THEORIES: USES, RECEPTION, AND EFFECTS

Chapter#9: AUDIENCE THEORIES: USES, RECEPTION, AND EFFECTS Audience Theories: From Source-Dominated to Active-Audience Propaganda theories are concerned with audiences. The power of propaganda resides in its ability to quickly reach vast audiences and expose them to the same simple but subversive messages. In these theories, the propagandist dominates the audience and controls the messages that reach it. The focus is on how propagandists are able to manipulate audiences using messages that affect them as the propagandist intends. Most are source-dominated theories. They center their attention primarily on message sources and content, not on the audiences the sources want to influence. As media theories have developed, this focus has gradually shifted. As early as the 1940s, the work of people like Herta Herzog, Paul Lazarsfeld, and Frank Stanton reflected at least the implicit concern for studying an active, gratifications-seeking audience. Lazarsfeld and Stanton (1942) produced a series of books and studies […]

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