MPhil Mass Communication important eBooks

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M Phil Mass Communication important eBooks Dear Students of M Phil Mass Communication , University of Gujrat, Pakistan. Students of M Phil Mass Communication have to explore a variety of subjects and topics. It is not possible to buy books for every topic so teachers have prepared notes and other helping study material for students on different topics. It is commonly quite difficult and hassle for lecturer to share notes as well as for students to get the notes and other study material. You will always find a huge students’ rush on photocopier shop to get notes. Now masscommunicationtalk.com has maintained almost all the notes and study material for M Phil Mass Communication students. You can explore all the notes and study material online here. You can explore already uploaded notes as well as you can add your own notes. If you have developed your own notes or you wanted to […]

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Historical Perspective of Sociology

Perspective Social

Historical Perspective of Sociology toward understanding the definition of Sociology — All inquiries were once a part of philosophy, that great mother of the sciences, and philosophy embraced them all in an undifferentiated and amorphous fashion. One by one, however, with the growth of Western civilization, the various sciences Cut the apron strings, as it were, and began to pursue separate and independent courses. Astronomy and physics were among the first to break away, and were followed thereafter by chemistry, biology, and geology. In the nineteenth century two new sciences appeared: psychology or the science of human behaviour; and sociology j or the science of human behaviour; and sociology, or the science of human society. Thus, what had once been cosmology, a subdivision of philosophy, became astronomy; what had once been natural philosophy became the science of physics; what had once been mental philosophy, became the science of psychology; and […]

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Passionate Love and Companionate Love

Passionate Love and Companionate Love

Define and elaborate passionate love and companionate love. Also make a comparison between these two types of love. Yes we’ve all experienced it. It is the most universal emotion and the most powerful. It shapes, gives meaning to, and destroys lives. How much of us do we give when we love? Can one define and measure love? We have ways to measure aggression, prejudice, and attraction – but how do we measure love? Passionate Love Elizabeth Barrett Browning posed a similar question: How do I love thee? Let me count the ways. Psychologist Robert Sternberg (1998) views love as a triangle, whose sides of varying lengths are passion, intimacy, and commitment. Sociologist John Alan Lee (1988) and psychologists Clyde and Susan Hendrick (1993) identify three primary love styles – eros (self-disclosing passion), ludus (uncommitted game playing), and storge (friendship) – which like primary colors, combine to form secondary love styles. […]

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Concept of Aggression & Aversive Incidents That Influence Aggression

Define and explain the concept of aggression. What are the aversive incidents that influence aggression? Discuss. What is Aggression? ž  Textbook defines it as ‘behaviour that is intended to harm another individual’ ž  HOWEVER, there are numerous examples of behaviours that exhibit aggression: murdering for money, verbally and physically assaulting someone, accidentally injuring someone, working persistently to sell a product, and many, many more ž  Almost every definition that psychologists have tried to come up with for ‘aggression’ can contradict a perfect example of something that is aggressive. Important words to know… ž  Violence – extreme acts of aggression ž  Anger – strong feelings of displeasure in response to a perceived injury ž  Hostility – a negative, antagonistic attitude toward another person or group ž  Instrumental Aggression – inflicting harm, in order to obtain something of value (i.e. hiring a hit man) ž  Emotional Aggression – inflicting harm for its […]

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Basic Concept and Research Techniques of Social Psychology

Basic Concept and Research Techniques of Social Psychology

Describe the basic concept of Social Psychology? Also elaborate Social Psychology’s research techniques and their application in everyday life.  Basic Concept of Social Psychology: The way we perceive ourselves in relation to the rest of the world plays an important role in our choices, behaviors and beliefs. Conversely, the opinions of others also impact our behavior and the way we view ourselves. Social psychology is a branch of psychology concerned with how social phenomena influence us and how people interact with others Understanding social psychology can be useful for many reasons. First, we can better understand how groups impact our choices and actions. Additionally, it also allows us to gain a greater appreciation for how our social perceptions affect our interactions with other people.   There are some basic aspects of social behavior that play a large role in our actions and how we see ourselves.   Social behavior is […]

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