968 Archives

Duties and Qualities of Public Relations Officer

January 22, 2013 No Comments

Write about the duties and qualities of a Public Relations Officer. Duties and Qualities of Public Relations Officer: In recent years, the demand for public relations officer in both private and public sectors has gone up considerably. It can be a very interesting career option where one can get exposure to press conferences, organizing events, communication budgeting, reputation management, etc. If you want to find your niche in the dynamic domain of PR, read on to understand the responsibilities and required skill sets of this field. According to the Institute of Public Relations, USA, “Public Relations is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public.” A public relations officer (PRO), also known as ‘Media Specialist,’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through various […]

Public Relations Code 968

Origin & Development of Public Relation in Pakistan

January 21, 2013 No Comments

Q4. Explain the origin and development of Public Relations in Pakistan. Origin of Public Relation in Pakistan: Like other parts of the globe, in the areas now constituting Pakistan, PR was practised in one form or the other, even thousands of years ago. The rulers of South Asia sub-continent made use of rocks and specially constructed monuments to convey royal proclamations and decrees and/ or to highlight their achievements. The rt>yal proclamations, the words of wisdom and Achievements of some rulers of the bygone days can be seen carved on some rocks near Mansehra, Gilgitand other areas in the northern Pakistan even to day . Ashoka’s (about 300B.C) royal decrees appear on a rock near the present city of Mansehra in NWFP. The main purpose of these carvings on rocks/monuments was the desire of the ruler to keep a constant channel of communication, and thus g sustained understanding, with the […]

Public Relations Code 968

Evolution and Growth of Public Relations

January 14, 2013 No Comments

Q.1 What is Public Relations? What do you know about evolution and growth of Public Relations. Public Relations: Public relations has assumed immense importance over the years. The importance of this vital and all embracing discipline can be gauged from the fact that the present information age is also called as the public relations age. As the very name suggests, public relations is a relationship, a liaison or a bridge between an organisation and its publics. International Encyclopaedia of Communication has defined the term public relations as the information activities and policies by which corporations and other organisations seek not only to create attitudes favourable to themselves and their work but also to counter adverse attitudes. According to New Webster’s Encyclopaedic Dictionary of the English Language, public relations is the art and techniques used to promote favourable public opinion. We are reproducing below definitions by some scholars and renowned […]