Hypothesis in Mass Communication & Media Research Method

Hypothesis in Mass Communication Research Method


hypothesis is a tentative statement about the relationship between two or more variables. A hypothesis is a specific, testable prediction about what you expect to happen in your study.

A hypothesis predicts what the researchers expect to see, the goal of the research is to determine whether this guess is right or wrong. When conducting an experiment, researchers might explore a number of factors to determine which ones might contribute to the ultimate outcome. In many cases, researchers may find that the results of an experiment do not support the original hypothesis. When writing up these results, the researchers might suggest other options that should be explored in future studies. There are many ways to come up with a hypothesis. In many cases, researchers might draw a hypothesis from a specific theory or build on previous research.

A hypothesis states what we are looking for. When facts are assembled, ordered and seen in a relationship they constitute a theory. The theory is not speculation but is built upon fact. Now the various facts in a theory may be logically analyzed and relationships other than those stated in the theory can be deduced. At this point there is no knowledge as to whether such deductions are correct. The formulation of the deduction however constitutes a hypothesis; if verified it becomes part of a future theoretical construction.

A hypothesis looks forward. It is a proposition which can be put to a test to determine its validity. It may seem contrary to or in accord with common sense. It may prove to be correct or incorrect. In any event however, it leads to an empirical test. Whatever the outcome, the hypothesis is a question put in such a way that an answer of some kind can be forthcoming. The function of the hypothesis is to state a specific relationship between phenomena in such a way that this relationship can be empirically tested. The basic method of this demonstration is to design the research so that logic will require the acceptance or rejection of the hypothesis on the basis of resulting data.

A hypothesis should be stated clearly using appropriate terminology; testable; a statement of relationships between variables and limited in scope (focused).

Different Types of Hypothesis:

There are different types of hypotheses

Simple hypothesis: This predicts the relationship between a single independent variable and a single dependent variable.

Complex hypothesis: This predicts the relationship between two or more independent variables and two or more dependent variables.

Directional hypothesis: They may imply that the researcher is intellectually committed to a particular outcome. They specify the expected direction of the relationship between variables i.e. the researcher predicts not only the existence of a relationship but also its nature.

 Non-directional hypotheses: Used when there is little or no theory, or when findings of previous studies are contradictory. They may imply impartiality. Do not stipulate the direction of the relationship.

Associative and causal hypotheses: Propose relationships between variables – when one variable changes, the other changes. Do not indicate cause and effect.

 Causal hypothesis: Propose a cause and effect interaction between two or more variables.

The independent variable is manipulated to cause effect on the dependent variable.

The dependent variable is measured to examine the effect created by] the independent variable.

Null hypotheses: These are used when the researcher believes there is no relationship between two variables or when there is inadequate theoretical or empirical information to state a research hypothesis. Null hypotheses can be:

  •   Simple or complex
  •   Associative or causal

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