Communication: The word communication has originated from a Latin word “Communes” which means something common. Therefore, when we communicate, we are indeed trying to establish commonness of thoughts or feelings with other individuals. In other words, communication is a process of sharing ideas, words and attitudes, with someone. It is a basic human need. As human being we need somebody to help us, talk to us, hear to us. One of the renowned Greek Philosopher has said that a man who says that he does not need anybody is either god or a beast. The phenomenon of communication is the natural desire of human being to express his/her feelings and ideas to others. The basic purpose of communication is to bring changes in the behaviour of the receiver. The basic purpose of communication is to inform, educate and entertain people. Different scholars have defined communication differently. However, some of the […]
Msc. Mass Comm First Semester Workshop Ceremony 2011
A ceremony was held on 4th November 2011 on end of First Semester Workshops of MSc. Mass Communication in Arts Council Hall Gujranwala. A ceremony was held on 4th November 2011 on end of First Semester Workshops of MSc. Mass Communication in Arts Council Hall Gujranwala.
Visual Editing: Principles and Techniques
Visual Editing: Principles and Techniques Videotape cassettes are factory sealed. The tape is never touched by human hands, nor should it be. A smudge of dirt or even the skin’s natural oils can damage not only the tape but also the recording and playback circuitry through which it passes. All editing is done electronically. The film is edited manually. The way tape works is this: sound and picture are encoded in magnetic particles on the tape’s surface by the record circuitry. Editing and Playback circuitry read this code to reconstitute the images and sounds. The sound and picture are on separate tracks, enabling tape editors to rearrange them independently of one another. « Tape gear is constantly being improved, being made lighter, more light- sensitive, more shockproof, more weather resistant and more flexible. However, the basic components remain the same and TV journalists must be familiar with them in order […]
Cable Television
Cable Television Cable Television is a system for distribution of audiovisual information via coaxial cable. The system includes its signal receiving amplifying and controlling equipment and signal origination equipment. Since this system involves physical network and distribution of cables it is only operatable under government permission. Cables may be hurried underground or hanged with the poles. Amplifiers are placed to boost the signals at intervals along the cable. The essential features of Cable Television system < include headend for amplifying and processing signals for cable transmission, coaxial cable to carry the signals to subscribers terminal, equipment connected to subscribers' TV receivers and antennas. Headend, is the source of transmission. A studio for programme making can also be added with the headend. The basic difference between cable TV and broadcast TV is that the television signals are transmitted over cable rather than broadcast. Cable TV and CCTV (close circuit television) have […]
ROLE OF TELEVISION IN THE FIELD OF EDUCATION
ROLE OF TELEVISION IN THE FIELD OF EDUCATION Television has been given considerable importance in many countries as a source and a tool of teaching. The success stories of using television for education in many countries has negated the concept that television is basically on entertainment oriented medium and it is hostile to thoughts. Television is adaptable and can follow different approaches when used in the different educational situations. The medium is used for formal, non-formal and informal education. To support formal education, television usually function as supportive and reinforcement tool. Television can be attached with school curriculum and time tables. When systematically organized it takes the form of school broadcast. In non-formal education, television has a more specific role to play. When used as a part of multi-media communication tool, television can directly or indirectly teach the subject matter. Importance of television to communicate information, idea, skills and attitudes […]
International challenges to TV CHANNELS
International challenges to TV CHANNELS Broadcast journalists have become accustomed to technological change. They have accommodated their working habits and technique to suit, successively, the switch from black and white to colour, the switch from film to videotape, the arrival of live transmission, and the advent of computer-assisted electronic graphics and titles. But none of this technological advance encompasses such through changes of environment and procedure as the coming computerization process. Television is quite different from radio. Expert report that there will three kinds of technological advance which, in greater or in lesser measure, will alter the nature of TV journalists work, both in the studio and in the field. The first advance already nearing perfection, involves the change over from the present analog system of television to the new digital system. The analog TV system signal is produced by waves whose frequency and intensity re-create a picture analogous to […]