Mass Communication Talk

Introduction to market research Market research in digital marketing is the process of gathering information about consumers’ needs and preferences. In E-commerce it’s an important process because market research helps you determine the potential for growth and success within a specific business or industry. It can also help you tailor your marketing, advertising, and business policies to meet the needs and desires of your target audience. Your target audience is the group of people most likely to purchase your company’s products. Types of market research There are two ways you can go about gathering research information. The first is primary market research, which is research that’s done by you (or someone you hire to do it for you). It might include conducting surveys or interviews, directly observing someone interacting with a product, or conducting a focus group. The second type of market research is secondary market research, which is research […]

Digital media plan contents You learned in a video that a digital Marketing Media Planning contains details about where, when, and how often ads will appear across digital media channels in Marketing Media Planning, and includes the following information: Here are descriptions of each, along with the purpose they serve in a digital media plan.  Target audience A target audience is the group of people most likely to purchase the products or services being  advertised. Sometimes, a target audience is defined by a combination of customer personas that help marketers determine how to reach people using the right messages, offers, and products. A digital media plan should leverage customer personas as much as possible. A digital media plan can also include audience demographics, such as age, income, devices used, and preferred media for the content consumed. However, demographic  information might not be available from all customer personas. Purpose: A target […]

Tips on presenting the report If you’re intimidated by giving presentations, you’re not alone. Public speaking makes many people feel nervous. But as with most things, the more you do it, the more natural it will feel. With time and practice, you’ll become more confident in your public speaking skills. In this reading, you’ll learn some tips for leading great presentations that keep your audience engaged. Best Presentation Tips for Marketing Report Tip 1: Speak clearly and slowly If you’re  nervous while presenting, you might speak too fast. You’ll want your audience to be able to clearly understand everything you say. So, it helps to pace yourself while you speak. You might even consider tapping your toe within your shoe to keep a rhythm while you speak. Tip 2: Allow for pauses Pauses display confidence and help set the pace for your presentation. Some ideal times to stop for pauses […]

How to fix email marketing mistakes As a digital marketer, you will make some mistakes—everyone does. But, it’s how you react to your mistakes that matters. In this reading, you will learn how to regain the trust of your users after you make a mistake. Mistakes in email marketing At some point, as a digital marketer, you’ll probably send emails out to a large number of people. This means that if there is a mistake in your email, several people may see it. That’s ok—as long as you take the following steps to correct and address the mistake. Then, when you land your first role as a digital marketer, feel free to keep this and use it as a checklist for yourself. Contingency plan: Leverage the experts at your company.  Have any team members made this same mistake? If so, what did they do? They may offer sage advice to […]

Craft catchy newsletter copy Writing marketing newsletter emails is something that takes a lot of practice and patience. You won’t learn every skill you need to be a professional writer in this program, but you can use these tips to ensure you’re setting yourself up for success when crafting newsletter copy emails.   Write to add value As a digital marketer, your goal is to convince people to open, read, and click on the links in your marketing newsletter copy emails. To achieve this goal, write content they will want to engage with. Every email you send should add value to the subscriber in some way. Whether you’re introducing them to new products or services, making them laugh, or teaching them something new, each element in your emails needs to be thoughtful and intentional. Subject line A subject line of newsletter copy email is the first text recipients see after your […]

What are SWOT and PESTLE audits? Before you start building your subscriber list or sending emails, you will need to do some analyses to ensure your email marketing strategies are thoughtful, effective, and add value for your subscribers. SWOT and PESTLE can help you create a successful email marketing campaign.  You’ll want to conduct these audits before you craft your campaign, but it’s also a good idea to repeat these audits throughout the duration of your campaigns as well. You may want to conduct audits with team members to ensure nothing is left out. Start with a sheet of paper, a digital document like a Google Doc, or a whiteboard. Using header text, create a clear separation between each section so that your document or notes are very clear.  SWOT As you start your audit, go through each part of the acronym and answer questions like: After you’ve conducted your […]