Important steps to follow for content writing

Important steps to follow for content writing

Interesting and memorable content is the most important need of online businesses. Website and blog writers keep on exploring the most fabulous ways to generate appealing content. Content has gained the main attention of all online businesses. The businesses stepping on the stairs of success is due to the generation and uploading of quality content. Content writing demands the right use of tactics and strategies for gaining the attention of more and more people.

Most Significant Steps to Follow for Generating Valuable Content
The valuable content is no more away from you if you follow all the mandatory steps while creating the content. Writers need to work on their way of writing and must incorporate certain elements in their write-up to gain success. The most important steps to follow for writing quality content are:

Analyze the Competition
The main step that is often taken for granted by content writers is the analysis of the market. It is massively important for all the writers to have a strong analysis of the market. Go through the top sites, make a list of these, and keep on updating yourself about the content they upload! The content writer having the habit of reading others’ content can easily and smoothly express the feelings and concerns of the writer in the article. Keep on reading the content of others to gain the relevant information to incorporate into your content!

Make Extensive Keyword Search
Keywords hunt is quite important and should be taken seriously! Screen the keywords and choose the one with the least difficulty and high volume! The better the keyword hunt would be, the more splendid the content would be generated. Instead of selecting a single keyword, it is better to choose multiple targeting keywords. The flow of writing must be in the direction that the targeting keywords can be adjusted in the content with perfection.

Write the Catchy Title
The creation of the title is the highlighted part of the content writing. The ordinary, dull, and boring titles are no more required at all. The boring titles cannot attract the audience at all and would never generate clickable actions. The strategy to develop the perfect and attractive title includes the combination of words and digits. The use of the primary targeting keyword in the title would make your blog post or website content excel easily in the competitive market.

Make Outline of the Content
The outline of the content must be designed sagaciously. It should cover all the necessary elements of the content and must be displayed at the top of the article. The main purpose of it is to facilitate the readers to determine what the article is carrying for them. It should not be quite long but appropriate enough to retain the interest of the users.

Write in your Own Style
Never adopt the style of other people! Go through multiple writing styles and then jot down the content in your own peculiar manner. Your original style would help you to connect well with the people. Writers can improve their content by writing multiple contents. A beginner must not be shy to initiate writing the content. He must present and express his ideas in his own words. In this way, he learns the writing in a much better way. The experienced writers determine their targeted audience before starting writing and then craft the content as per the audience’s perception.

Focus on the Structure of the Content
The structure of the content should not be symmetrical at all. It should be divided into multiple sections. Split the content into different parts, such as introduction, body, and conclusion.
● Use of Headings and Subheadings
The font size for the headings and sub-headings should vary, and so does the options such as bold, underline, and italic. The more headings you would use, the more easily the audience would navigate their desired section to read.
● Use Bullets and Numbers
The use of numbers and bullets is meant to add convenience for both the writer and reader. It enhances the readability of the content and makes the points of the content quite vivid. However, the unnecessary or excessive use of bullets or numbers must be avoided. Apply the adjusted alignment to the content to grant the presentable and professional appeal to it!

Be Unique – Don’t Copy
Write the content on hot and trendy topics. The uniqueness in the content is a must, and you must use the advanced and high vocabulary words in it to make it unique. Determine the level of uniqueness of your content through a plagiarism test. An online plagiarism checker is the source to immediately and smoothly check for plagiarism.
Keep on polishing your words so that you can deliver quality content! Otherwise, the chances of repetition of the same content would be there. Plagiarism detector is the best way to highlight such issues, while the paraphrasing tool is ideal for fixing these issues.

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Definition and Techniques of Writing Skill

Explain the techniques of writing skill and indicate problems in writing.  Point out the differences between spoken and written language.

Defining Writing Skills:

Good writing skills are essential for effective communication. The better you write, the more easily readers will understand you. Learning to write well takes time and practice.
It has been agreed that writing is a means of communication made possible through graphics symbols, arranged according to certain conventions to form words which in turn are arranged to form sentences. The sentences are logically and grammatically connected to form a piece of writing.

Writing like listening involves a writer (producer) and a reader (receiver). Writing involves interaction between the writer (encoder) and the reader (decoder).  Communicative writing means the use of orthography in order to construct grammatically correct sentences which communicate a meaning to the reader

Orthography + lexis + grammar + meaning = communicative writing

Techniques of Writing

Smith suggests that both writers and readers must respect the writing conventions in order for communication to take place.  Writing has its conventions for spelling, for punctuation, for grammar, for paraphrasing and capitalization. There are more than one convention for arranging words grammatically and meaningfully into sentences and conventions about how sentences themselves are interrelated.  Thus an effective piece of writing request a number of things including the graphic systems of the language.

For a natural piece of writing coherence and cohesion are also extremely important features.  Coherence is the thread or the theme of the writing that keeps the text together and cohesion is part of the system of the language, expressed partly in grammar ad partly through vocabulary.  Cohesion is also expressed in other features such as punctuation and intonation.

In everyday conversation we make all kinds of points or assertions in written form.  To communicate clearly and effectively we need to learn, practice and apply writing skills.  During the process we may discover that we have a positive attitude about writing.  However, even if we have mixed or negative feelings, we are probably now more aware of the fact.  Such awareness can be a vital first step in changing attitude.

Always be sure to limit the point that starts a paragraph.  If you do not limit your point, you may have to write a book to support the point adequately.  Like words sentences should also be made specific, making indefinite writing into lively image filled writing.  The details how us exactly what has happened as compared to a general idea like

Problems in Writing

According to Smith:

“For some people writing often comes easily, others find it a continued struggle.  Some people find writing a strain, others a release.  Students very often find it hard to compose a piece of writing since they do not know the right words, they do not know the right grammar or they are not good at composing and organizing.  Sometimes they cannot even think of anything to write.  This results in dry, flat, mechanical prose full of grammatical errors and empty of life and contents.”

Soe of the major factors contributing for a difficult writing are as follows:

1.            Psychological Factors

Writing involves knowledge of the writer and its purpose.  Lack of knowledge will make it difficult to write well.

2.            Linguistic Factors

Writing is the real test of one’s linguistic abilities whereas in speaking a speaker can take help from paralinguistic devices.  Similarly a non-native person will not have the same range of lexical and syntactic choices available and may find it difficult to write as compared to a native person.

3.            Cognitive Factors

Cognitive factors relate to the interest in the specific writing task.  Writing without a purpose or audience i.e. artificiality of the writing task makes writing an unpleasant job.

4.            Process of Writing

Writing is an extremely complex undertaking with a number of operations such as generating ideas, planning and outlining, drafting, revising etc.  At any time a line can be erased, a page thrown away, and even sometimes everything that has been written can be changed, added to, and deleted from ad put into a completely different order.  Writing is thus viewed as a series of overlapping and interacting process.

Linguists divide composition writing into three distinct stages

–               Pre-writing

–               Writing

–               Post-Writing

Pre-writing is preparatory stage and involves thinking, reflecting and planning about what can go on.

Writing is the real act of putting ideas to pen, translating images into meaning.  It is a process of discovering and exploring ideas and putting these on paper.

Post-Writing is written, it needs reading, reviewing and editing to be modified and polished.

Difference between Spoken and Written Language

Both spoken and written discourse represents an interactive process of negotiation; however the process of speaking and writing are not identical.  Many professional academic writers have expressed their opinion regarding the differences between the two, which are listed below:

Difference Spoken Written
Function Speech is basically interaction between the speaker and the listener. Written language is mainly transactional in function.


Process Speakers make use of linguistic, paralinguistic and prosodic features such as stress, speed, loudness, facial expression and gestures.


Speech can be interrupted for asking clarification.  A speaker can backtrack, clarify and revise ideas as listeners question or disagree.


Speech has to hear in real times.




Speech cannot be reorganized once delivered.

Writers, rely on linguistic and geo graph logical devices such as punctuation and capitalization to get the message across.


Writing cannot be interrupted and a writer has to compensate for all those disadvantages since writing is a monologue.



Written languages can be stores and can be read over space and time.


Writings can be revised even after written.

Product Spoken communication can be planned, unplanned or spontaneous.  Spoken text does not necessarily follow the conventions.

A good speech may not follow any given format, a title, heading, an introduction and a conclusion or may not clearly divided into paragraphs 


Written communication is usually carefully planned and convention bound which allows to be understood by the readers.

A good piece of writing should be coherent and cohesive.  It should have a title or heading; it should have an intro, a development and a conclusion and must be divided into paragraphs divided



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