Various Media Used in Public Relations

Various Media Used in Public Relations

What are the various media, which a Public Relations department uses for achieving its objectives? Explain with suitable examples. Various Media Used in Public Relations: PRINT MEDIA Most of the efforts chapters make in public relations are through forms of print media, primarily newspapers. These are usually the most visible outlets on college campuses, especially school newspapers, and in the local community.   PRESS RELEASE The press release is the most common material provided to media outlets. These documents provide a brief, yet thorough, description of an upcoming activity, whether it is rush or a service project.   PHOTOGRAPHS There are usually two types of photographs in publicity portrait shots, where people pose for the camera and smile, and candids, where the subjects are doing something.   CASES HISTORIES/ STUDIES Case studies which show a good image of the company are shared with the media/ investors, community etc. Books on […]

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Press Release, Handout and Press Note

Press Release, Handout and Press Note

Write note on Press Release, Handout and Press Note and also explain how these are different from one another in style and structure? Press Release: A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed on a tissemis, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks. Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that “given that your news-driven publics include bona fide journalists as well as others who read and report news online, the term news release seems to work better online than press release”. Fraser Seitel also refers to press releases as being, “the granddaddy of public relations writing vehicles.” Press/news release is one of the most […]

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