Perception, Psychological Factors that Influence Perception in Mass Communication

Perception, Psychological Factors that Influence Perception in Mass Communication

Q.5:Define perception and identify some psychological factors that influence perception. Also highlight the role of perception in mass communication. ¬† Perception: Much of the research showing that perception is influenced by assumptions has come from a group of researchers working at one time or another at Princeton University. These researchers, who have included Adelbert Ames, Jr., Hadley Cantril, Edward Engels, Albert Hastorf, William H. Ittelson, Franklin p. Kilpatrick, and Hans Tech, have presented what has been called the transactional view of perception. The concept is abstract and somewhat philosophical, but essentially it means that both the perceiver and the world are active participants in an act of perception (Tech & MacLean, 1962). The transactional thinkers have developed a number of convincing demon¬≠strations that perception is based on assumptions. One of the most striking, invented by Adelbert Ames, Jr., is called the monocular distorted room. This room is constructed so that […]

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