Duties and Qualities of Public Relations Officer

Write about the duties and qualities of a Public Relations Officer. Duties and Qualities of Public Relations Officer: In recent years, the demand for public relations officer in both private and public sectors has gone up considerably. It can be a very interesting career option where one can get exposure to press conferences, organizing events, communication budgeting, reputation management, etc. If you want to find your niche in the dynamic domain of PR, read on to understand the responsibilities and required skill sets of this field. According to the Institute of Public Relations, USA, “Public Relations is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public.” A public relations officer (PRO), also known as ‘Media Specialist,’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through various […]

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