Ideas are Diffused in Society & Process of Diffusion of Innovation

How new ideas are diffused in society? elaborate the process of diffusion of innovation. Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system. Diffusion is a special type of communication concerned with the spread of messages that are perceived as new ideas. An innovation, simply put, is “an idea perceived as new by the individual.” An innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption. The characteristics of an innovation, as perceived by the members of a social system, determine its rate of adoption. The four main elements in the diffusion of new ideas are: (1) The innovation (2) Communication channels (3) Time (4) The social system (context) The innovation Why do certain innovations spread more quickly than others? The innovation, to spread and be adopted […]

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