EFFECTS OF ELECTRONIC MEDIA ON PAKISTANI SOCIETY

Effect OF ELECTRONIC MEDIA ON PAKISTANI SOCIETY “Media is all the more intense then atomic gadgets” I accept above quote merits taking. Jawed Jabbar who worked for PEMRA has cited well. The electronic media has touched each circle of the human viewpoint. In the present times, data and innovation are entwined with the general public’s financial advance. The development of electronic media has overwhelmingly affected the general public. The Opportunities of correspondence have broken all obstructions crosswise over national limits and have prompted the germination of new thoughts through the cross fertilization of societies. The part of media particularly the electronic media in Pakistani society is tri-dimensional; that is advising people in general, teaching the unknowledgeable and giving amusement. It can be named as Fourth mainstay of the state. It has recorded enormous development in a restricted era in Pakistan. The electronic media in Pakistan has gained fast ground. Just […]

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Raw Materials for News story

Raw Materials for News story

News reporter to what extent would you go in search of raw materials for  a news story? Reporters are always looking for news — that is, something “new” or “different.” So are their editors. Ideas that make it into the news are said to be “newsworthy.” For your project or research to make news, it has to be newsworthy in the reporter’s mind. What, exactly, fits the bill of being “newsworthy”? Of course, controversy makes news. But your work doesn’t have to be controversial to be “newsworthy.”   Here are some other ways your research can be newsworthy: 1. Is it truly new — or a “new” way of thinking about an old issue? A recent story –“Do people need 8 hours of sleep a night?” — is an example of a research finding that was newsworthy. Reporters are interested in a scientific breakthrough that will affect the lives of […]

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Criteria for Selection of an Advertising Agency

Criteria for Selection of an Advertising Agency

 Criteria for Selection of an Advertising Agency For a successful advertising campaign, the choice of a right advertising agency is . matter of prime importance. The choice of a wrong agency can prove to be very costly. The selection of an agency needs a logical approach. The suitability, agency infrastructure, imaginativeness and image of the agency, its management and rates are the basic factors Which are considered during the selection of an agency. The general qualifications for e Section of an advertising agency are as follows:

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Advertising Agency: Functions and Organization

Advertising Agency: Functions and Organization

Advertising Agency: Functions and Organization The advertising agency is a unique type of business organization that has played a significant role in the development and growth of advertising. Advertising agency is an independent business organization. To promote the business of the advertiser through advertising is the main purpose of the advertising agency. It seeks to advance its clients business. By creating advertisements and delivering them through appropriate media, the agencies implement advertising plans and strategies. An agency represents the core of the advertising profession. It has writers, artists, media experts, researchers, television producers, accounts executives etc. All these people work together for the success of an advertising campaign. They develop suitable advertising plans and strategies.An advertising agency provides the advertiser a full package of advertising services. It is responsible for the success and failure of a specific advertisement or even a full campaign. The agency involves studying the characteristics and attributes […]

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Advertising Department

Advertising Department

Advertising Department The Need of Advertising Department in an Organizational Structure: Advertising is a function of marketing and it works in the market for bigger sales of the product. When a firm or Institution decides to launch an advertising campaign or programme, it needs to have a system and an organization to implement it for the achievement of the desired objectives. Therefore large firms and Institutions have an advertising department to manage the advertising function. In small firms, there may not be a separate department of advertising but the function of advertising is looked after by a responsible person or chief executive of the firm. The advertising department usually depends on outside experts, often the advertising agency which prepares the advertisements, selects appropriate media and arranges to release them. This department is responsible for the advertisement budget and supervises the performance of the agency. An advertising manager has to coordinate […]

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