DEFINING AND REDEFINING MASS COMMUNICATION

In recent decades, the number and variety of mass communication theories have steadily increased. Media theory has emerged as a more or less independent body of thought in both the social science and humanistic literatures. This book is intended as a guide to this diverse and sometimes contradictory thinking. You will find ideas developed by scholars in every area of the social sciences, from history and anthropology to sociology and psychology. Ideas have also been drawn from the humanities, especially from philosophy and literary analysis. The resulting ferment of ideas is both challenging and heuristic. These theories provide the raw materials for constructing even more useful and powerful theoretical perspectives. If you are looking for a concise, definitive definition of theory, you won’t find it in this book. We have avoided narrow definitions of theory in favor of an inclusive approach that finds value in most systematic, scholarly efforts to […]

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