Scope and Importance of Development Support Communication in Pakistan

Analyze the scope and importance of Development Support Communication in Pakistan. What are the factors for successful Development Support Communication? The practice of Development Support Communication, DSC, is a multi-sectoral process of information sharing about development agendas and planned actions. It links planners, beneficiaries and implementers of development action, including the donor community. It obligates planners and implementers to provide clear, explicit and intelligible data and information about their goals and roles in development, and explicitly provides opportunities for beneficiaries to participate in shaping development outcomes. It ensures that the donor community is kept constantly aware of the achievements and constraints of development efforts in the field. Development Support Communication makes use of all available structures and means of information sharing. Therefore it is not limited to mass media alone. It also uses both formal group and non-formal channels of communication, such as women’s and youth associations, as well as […]

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Differentiate it from the terms Development Communication and Development Journalism

Define the term Development Support Communication and differentiate it from the terms Development Communication and Development Journalism.  Development Communication Development Communication has been alternatively defined as a type of marketing and public opinion research that is used specifically to develop effective communication or as the use of communication to promote social development. Defined as the former, it often includes computerized linguistics analysis of verbatim responses to qualitative survey interviews and may, at times also involved consumer psychological “right brain” (emotional) research techniques. Defined at the latter, it refers to the practice of systematically applying the processes, strategies, and principles of communication to bring about positive social change. As most providers of “communication development” research use proprietary approaches that cannot be elaborated upon without revealing proprietary trade secrets, the remainder of this article describes the latter definition. “the art and science of human communication linked to a society’s planned transformation from […]

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Effectiveness of Audio & Visual media in Development Support Communication

Elaborate the effectiveness of audio-visual media in DSC activities with special reference to Pakistan setting? Audiences expect you to use visual aids in our oral presentations. Visual aids can improve the quality and impact of your oral presentation by:  Creating the attention of your listeners.  Illustrating points that are difficult to explain in words alone.  enhancing understanding of the topic,  Centering the attention of the listeners.  Adding variety.  Helping our speech has lasting impact.  emphasizing your information & ideas, and  Helping our listeners remember your talk. With the right tools and ideas, you can be a high-impact presenter ready for an increasingly competitive world. Modern technology is providing exciting improvements to the most traditional types of presentation media offering new ways for you to excel at meetings, conferences, conventions, and training sessions. Today’s speakers can select from a variety of visual aids […]

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Use of different Print media for Development Support Communication

Explain the use of different print media for DSC activities Electronic media and print media for development support communication include: Broadcasting, in the narrow sense, for radio and television. Many instances of various types of recorded discs or tapes. In the 20th century, these were mainly used for music. Video and computer uses followed. Film, most often used for entertainment, but also for documentaries. The Internet, which has many uses and presents both opportunities and challenges. Examples can include Blogs and podcasts (such as news, music, pre-recorded speech, and video) Mobile phones, which can be used for rapid breaking news and short clips of entertainment like jokes, horoscopes, alerts, games, music, and advertising Publishing, including electronic publishing Video games, which have developed into a mass form of media since cutting-edge devices such as the PlayStation 3, XBox 360, and Wii broadened their use Audio recording and reproduction Sound recording and […]

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