Norms, Conformity & Social Learning Approach

Norms, Conformity & Social Learning Approach

Write a comprehensive note on the following:                                 i)     Norms          ii)    Conformity     iii)   Social Learning Approach   i)             Norms Wrightman has proposed that conscience operates, when each individual is working on his or her own, but when the person functions in “organizational mode” one’s individual conscience is no longer relevant. Such persons are operating in an agential state, or a condition in which the person sees himself or herself as an agent for carrying out another person’s wishes, in contrast to a state of autonomy, or acting on one’s own. According to social-psychological research, the presence of others, “whether in immediate sense or in the actor’s psychological definition of the situation” (Warner and DeFleur, 1969), exerts influence on the individual to act in a manner that is consistent with what those others are perceived to feel is appropriate and desirable conduct. According to this research it was noted that behaviour […]

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