THE ORIGIN OF PROPAGANDA

MODERN PROPAGANDA THEORY

Propaganda was not an American invention. The term originated with the Roman Catholic Congregatio de Propaganda Fide (Committee for the Propagation of the Faith), an order of the church established by a papal bull in 1622. The Propaganda Fide was originally founded in an effort to suppress the Protestant Reformation. Throughout the first half of the twentieth century, the meaning of propaganda was debated. Was propaganda necessarily bad or was it a good form of communication that could be corrupted? Many forms of communication seek to persuade people—were all of them propaganda? Gradually, the term propaganda came to refer to a certain type of communication strategy. It involves the no-holds-barred use of communication to propagate specific beliefs and expectations. The ultimate goal of propagandists is to change the way people act and to leave them believing that those actions are voluntary, that the newly adopted behaviors—and the opinions underlying them—are […]

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