Advertising Department

Advertising Department The Need of Advertising Department in an Organizational Structure: Advertising is a function of marketing and it works in the market for bigger sales of the product. When a firm or Institution decides to launch an advertising campaign or programme, it needs to have a system and an organization to implement it for the achievement of the desired objectives. Therefore large firms and Institutions have an advertising department to manage the advertising function. In small firms, there may not be a separate department of advertising but the function of advertising is looked after by a responsible person or chief executive of the firm. The advertising department usually depends on outside experts, often the advertising agency which prepares the advertisements, selects appropriate media and arranges to release them. This department is responsible for the advertisement budget and supervises the performance of the agency. An advertising manager has to coordinate […]

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Characteristics & Techniques of Writing Feature Story

Feature Story: A feature story is any piece of writing that falls between the cut-and-dried news story on the one hand, and the w holly fictionalized story or opinionated essay 011 the other hand. It is the product ol tactual reporting and reporting to which are added story elements of imaginative writing and interpretation. The special feature article is similar to news story in that it gives the readers facts in an interesting form. But it goes beyond those facts by multiplying them with study, research, and interviews to instruct, guide and entertain the readers who know about the subject as well as those who do not know. Feature stories can be news stories. Features can be investigative. Features can be in-depth studies. Features can be for fun. The subject can be anything: places- a community, a farm, a business, topics-education, science, economy, religion, philosophy; events-parades, programmes, concerts; people-well known […]

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Reporting in Print Media

Reporting: Reporting is just a genre of writing, alongside essays and stories, and bloggers most certainly fall into that genre.” When they talk about reporting on a show like Frontline, they mean the process a reporter goes through. 1. Interviews, research. 2. Assemble a story. 3. Fact-checking and editing. 4. Publishing. Most bloggers aren’t doing this whole thing. Our process is different, and I’d argue no less rigorous, just more distributed, and step 2 is something everyone does for themselves. Key point in last night’s piece — sources are part of the reporting process, and more and more, the sources are becoming bloggers. GENERAL REPORTING Reporting means gathering facts and presenting them objectively with ail news writing skills. It is an active, creative, long and tough process of news, gathering, ideas and opinion collection, fact finding in order to serve the general public by informing them and enabling them to […]

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5 Points of Successful Press Conference

Press conferences take a lot of preparation and staff work. That time is well spent, because a great press conference can mean blanket coverage in newspapers, radio, TV and blogs — but a horrible press conference can haunt you. Here is a good checklist for a good press conference: 1) Timing You’ve got to pick a time that works for TV, newspapers and radio. If it’s too early in the day, reporters will have a hard time getting there. Too late in the day and you’ll be pushing up against deadlines. Mid-morning to noon is good. It’s early enough to give people time to file their stories, but not so early that they’ve got to hop onto the highway and fight traffic the second they get to work. Advanced notice is critical. You’d want to give people a day’s warning about a press conference, if you can. TV and radio […]

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