Good Advertising Copy Attributes, Visualization and Layout

What is the attributes of a good advertising copy? Explain with examples. Also explain the importance and principles of visualization and lay out in a copy. Good Advertising Copy Attributes: The essence of special functions to be accomplished by the advertisement must also be kept in mind by the copywriter. He/she should understand the overall plan of the advertisement when considering the actual wording to be used to convey the want- satisfying qualities of the product to the prospect, and then to show how it will satisfy his/ her desires. One must understand the medium in which the advertisement is to appear. And then according to the nature, reach and availability of the medium the size and pattern of advertising copy should be prepared. If an attempt is to be made to induce immediate action and sales, oile may wish to include specific suggestions in the copy as to when […]

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