Political Communication

Chapter 2: Political Communication – Review is the process by which language and symbols, employed by leaders, media, or citizens, exert intended or unintended effects on the political cognitions, attitudes, or behaviors of individuals or on outcomes that bear on the public policy of a nation, state, or community. There are several aspects of the definition. Political communication is a process Political communication calls centrally on words and symbols (A symbol is a form of language in which one entity represents an idea or concept, conveying rich psychological and cultural meaning.) Group of leaders and Influence agents Political communication effects can be intended or unintended. Political communication is that effects occur on a variety of levels. ( Political media exert influence on the micro level, affecting individuals’ thoughts, candidate assessments, feelings, attitudes, and behavior.) CONTEMPORARY POLITICAL COMMUNICATION One view is that elite leaders exert a preeminent impact on opinions and […]

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