Press conferences take a lot of preparation and staff work. That time is well spent, because a great press conference can mean blanket coverage in newspapers, radio, TV and blogs — but a horrible press conference can haunt you. Here is a good checklist for a good press conference: 1) Timing You’ve got to pick a time that works for TV, newspapers and radio. If it’s too early in the day, reporters will have a hard time getting there. Too late in the day and you’ll be pushing up against deadlines. Mid-morning to noon is good. It’s early enough to give people time to file their stories, but not so early that they’ve got to hop onto the highway and fight traffic the second they get to work. Advanced notice is critical. You’d want to give people a day’s warning about a press conference, if you can. TV and radio […]
5 Points of Successful Press Conference
