Mass Communication Talk

Media Intrusion Theory

Media Intrusion Theory

Media intrusion theory Idea that media have intruded into and taken over politics to the degree that politics have become subverted

Social capital The influence potential leaders develop as a result of membership and participation in social groups

StrengthsWeakness
1. Provides basis for social change  
2. Raises important questions about operation of news media organizations
1. Focuses on operation of news media but has not empirically demonstrated its effect  
2. Has overly pessimistic view of news media and their social role
3. Focuses too much on intrusion into politics
4. Is based on elite pluralism assumptions
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