Need and Importance of Code of Ethics in Public Relations

Need and Importance of Code of Ethics in Public Relations

Q.3   Explain the need and importance of a code of ethics in Public Relations with special reference to Pakistani. Public Relations Ethics: Before proceeding further, let us have a look at the meaning of the word “ethics”. The words “ethics” and “ethical” are often used synonymously with morals, and ethical f virtues of a person or a group of persons are also considered his or their moral qualities. | Ethics has been derived from the Greek word “ethos” and morals is derived from the Latin word “mores”, both of which means habits or customs. According to the encyclopedia Britannic the ethics or morality of persons or groups, however, consists not merely of f what they habitually or customarily do but of what they think is fitting, right or obligatory to do. Men’s actions are often, but not always, a sign of what they believe: their actions may diverge from their […]

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Paper: Basic Concepts in Social Sciences – II Code 5638

  ALLAMAIQBAL OPEN UNIVERSITY Level: PGD/M.Sc Mass Communication Paper: Basic Concepts in Social Sciences – II (5638) Semester: Spring, 2012 Maximum Marks: 100                              Pass Marks: 40 Time Allowed: 03 hours ATTEMPT ANY FIVE QUESTIONS. ALL CARRY EQUAL MARKS. 1.Define social psychology. Discuss symbolic-interaction theory. 2.What does socialization mean? Briefly explain the theories of socialization. 3.What is conformity? What are the various types of conformity? 4.Discuss the characteristics of source, message and audience in the process of attitude change. 5.Explain the concept of “sovereignty” in Islamie perspectives. 6.Discuss the functions and powers of judiciary in a modern democratic state. 7.Write short notes on the following: i)Pressure group ii)Advantages of two party system  

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