Duties and Qualities of Public Relations Officer

Duties and Qualities of Public Relations Officer

Write about the duties and qualities of a Public Relations Officer. Duties and Qualities of Public Relations Officer: In recent years, the demand for public relations officer in both private and public sectors has gone up considerably. It can be a very interesting career option where one can get exposure to press conferences, organizing events, communication budgeting, reputation management, etc. If you want to find your niche in the dynamic domain of PR, read on to understand the responsibilities and required skill sets of this field. According to the Institute of Public Relations, USA, “Public Relations is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public.” A public relations officer (PRO), also known as ‘Media Specialist,’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through various […]

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Origin & Development of Public Relation in Pakistan

Origin & Development of Public Relation in Pakistan

Q4.   Explain the origin and development of Public Relations in Pakistan. Origin of Public Relation in Pakistan: Like other parts of the globe, in the areas now constituting Pakistan, PR was practised in one form or the other, even thousands of years ago. The rulers of South Asia sub-continent made use of rocks and specially constructed monuments to convey royal proclamations and decrees and/ or to highlight their achievements. The rt>yal proclamations, the words of wisdom and Achievements of some rulers of the bygone days can be seen carved on some rocks near Mansehra, Gilgitand other areas in the northern Pakistan even to day . Ashoka’s (about 300B.C) royal decrees appear on a rock near the present city of Mansehra in NWFP. The main purpose of these carvings on rocks/monuments was the desire of the ruler to keep a constant channel of communication, and thus g sustained understanding, with the […]

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Need and Importance of Code of Ethics in Public Relations

Need and Importance of Code of Ethics in Public Relations

Q.3   Explain the need and importance of a code of ethics in Public Relations with special reference to Pakistani. Public Relations Ethics: Before proceeding further, let us have a look at the meaning of the word “ethics”. The words “ethics” and “ethical” are often used synonymously with morals, and ethical f virtues of a person or a group of persons are also considered his or their moral qualities. | Ethics has been derived from the Greek word “ethos” and morals is derived from the Latin word “mores”, both of which means habits or customs. According to the encyclopedia Britannic the ethics or morality of persons or groups, however, consists not merely of f what they habitually or customarily do but of what they think is fitting, right or obligatory to do. Men’s actions are often, but not always, a sign of what they believe: their actions may diverge from their […]

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Basic Concepts and Tools of Public Relations

Basic Concepts and Tools of Public Relations

Explain in detail the basic concepts and tools of Public Relations. Basic Concepts and Tools of Public Relations: Public relations is usually confused with advertising, press agentry, propaganda, publicity, public affair if etc., but these are some of the tools used by the all absorbing discipline of public relations for achieving its objectives. A public relations campaign may include all or some of them but it is not confirmed to any one of the same. Some of the basic concepts and tools of public relations have been discussed in the following paragraphs: Publics In Public Relations the term ‘public.’ is used for those people or group of people who are directly or indirectly concerned with the organisation, use its services/products or benefit from jt in one form or another and/or affected by its policies/programmes. In other words it is a group or groups of people who are tied together by […]

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Evolution and Growth of Public Relations

Q.1   What is Public Relations? What do you know about evolution  and growth of Public Relations. Public Relations: Public relations has assumed immense importance over the years. The importance of this vital and all embracing discipline can be gauged from the fact that the present information age is also called as the public relations age. As the very name suggests, public relations is a relationship, a liaison or a bridge between an organisation and its publics. International Encyclopaedia of Communication has defined the term public relations as the information activities and policies by which corporations and other organisations seek not only to create attitudes favourable to themselves and their work but also to counter adverse attitudes. According to New Webster’s Encyclopaedic Dictionary of the English Language, public relations is the art and techniques used to promote favourable public opinion. We are reproducing below definitions by some scholars and renowned […]

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