What is Public Relations? Explain the Need and Importance of Public Relations

What is Public Relations? Also explain the need and importance of public Relations. Definition and importance of Public Relations: Public relations has assumed immense importance over the years. The importance of this vital and all embracing discipline can be gauged from the fact that the present information age is also called as the public relations age. As the very name suggests, public relations is a relationship, a liaison or a bridge between an organisation and its publics. International Encyclopaedia of Communication has defined the term public relations as the information activities and policies by which corporations and other organisations seek not only to create attitudes favourable to themselves and their work but also to counter adverse attitudes. According to New Webster’s Encyclopaedic Dictionary of the English Language, public relations is the art and techniques used to promote favourable public opinion. We are reproducing below definitions by some scholars and renowned […]

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Various Media Used in Public Relations

Various Media Used in Public Relations

What are the various media, which a Public Relations department uses for achieving its objectives? Explain with suitable examples. Various Media Used in Public Relations: PRINT MEDIA Most of the efforts chapters make in public relations are through forms of print media, primarily newspapers. These are usually the most visible outlets on college campuses, especially school newspapers, and in the local community.   PRESS RELEASE The press release is the most common material provided to media outlets. These documents provide a brief, yet thorough, description of an upcoming activity, whether it is rush or a service project.   PHOTOGRAPHS There are usually two types of photographs in publicity portrait shots, where people pose for the camera and smile, and candids, where the subjects are doing something.   CASES HISTORIES/ STUDIES Case studies which show a good image of the company are shared with the media/ investors, community etc. Books on […]

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Press Release, Handout and Press Note

Press Release, Handout and Press Note

Write note on Press Release, Handout and Press Note and also explain how these are different from one another in style and structure? Press Release: A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed on a tissemis, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks. Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that “given that your news-driven publics include bona fide journalists as well as others who read and report news online, the term news release seems to work better online than press release”. Fraser Seitel also refers to press releases as being, “the granddaddy of public relations writing vehicles.” Press/news release is one of the most […]

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Persuasion, Its Components, Principles and Techniques

Persuasion, Its Components, Principles and Techniques

What do you know about Persuasion? Explain its components, principles and techniques in detail. Persuasion : Persuasion refers to the process by which a person’s attitudes or behaviour are, without duress, influenced by communication. Persuasion pervades over almost all human activities and it is geared to information transmission in such a way as to get people to revise old pictures (Predisposition) in their minds, or form new ones, and thus change their behaviour. To some others persuasion is seen as “Communication to influence choices”. Still to others it is “a process that changes attitude, belief, opinion or behaviour”. Actually, we try to sell ideas, concepts, products etc. through the art of persuasion. Persuasion may be carried out in offices, workplaces, homes, etc. by fellow workers or neighbours. Persuasion has been treated as an art, a craft and a science since ancient times and classical thinkers like Aristotle and Cicero devoted […]

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Ten-Point Planning Model for a Public Relations Campaign

Ten-Point Planning Model for a PR Campaign

Ten-Point Planning Model for a PR Campaign: Scarcity of the resources often forces us to resort to constraints. Therefore, ptudence demands that we plan our expenditure, make a judicious use of the available resources and try to obtain the best possible results at the minimum possible cost. The generally accepted PR planning model encompasses: Assessment of the situation Isolation of the problem Establishing policies Extending in-depth research Determining objectives Defining publics Development of a plan/selection of media and the techniques Planning of a budget Execution of the Plan Assessing results 1.Assessment of the Situation Before chalking out/formulating a PR programme, it is necessary to be clear about its starting point as without having a clear perception about the public esteem or the current “image” of an organization, it would not be possible for any PR practitioners to chalk out an appropriate programme and/or recommend measures/considered necessary for improving the public […]

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Public Relations Setup for Official and Non-Official Organizations

Public Relations Setup for Official and Non-Official Organizations

 Elaborate the PR setup for official and non-official organizations. Public Relations setup for official and non-official organizations Public relations can be classified into Various types, viz government/official PR, financial/industrial/commercial PR, political PR, international PR etc. Official Public Relation: Public relations is considered to be an essential component for the smooth functioning of any government, state agency or department. Although official PR departments are considered to be non political and non partisan, th® parties in power in some third world countries, often try to use these for achieving/furthering their own political ends. The basic duties/functions of a PR set-up of a government include: 1.         To keep the citizens informed of the government policies, achievements, organization welfare programmes and projects. 2.         To interpret the rules, procedures, laws and the new enactments in an easy and simple language and to keep the citizens informed of all matters/vital issues having a bearing on their […]

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