Describe Development Support Communication & Explains the steps of Development Support Communication Campaign

How would you describe DSC campaign? Also explain the steps involved in a DSC campaign. Effective public relations require a knowledge, based on analysis and understanding, of all the factors that influence public attitudes toward the organization. While a specific public relations project or campaign may be undertaken proactively or reactively (to manage some sort of image crisis), the first basic step in either case involves analysis and research to identify all the relevant factors of the situation. In this first step, the organization gains an understanding of its various constituencies and the key factors that are influencing their perceptions of the organization. In the second step, the organization establishes an overall policy with respect to the campaign. This involves defining goals and desired outcomes, as well as the constraints under which the campaign will operate. It is necessary to establish such policy guidelines in order to evaluate proposed strategies […]

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Effectiveness of Audio & Visual media in Development Support Communication

Elaborate the effectiveness of audio-visual media in DSC activities with special reference to Pakistan setting? Audiences expect you to use visual aids in our oral presentations. Visual aids can improve the quality and impact of your oral presentation by:  Creating the attention of your listeners.  Illustrating points that are difficult to explain in words alone.  enhancing understanding of the topic,  Centering the attention of the listeners.  Adding variety.  Helping our speech has lasting impact.  emphasizing your information & ideas, and  Helping our listeners remember your talk. With the right tools and ideas, you can be a high-impact presenter ready for an increasingly competitive world. Modern technology is providing exciting improvements to the most traditional types of presentation media offering new ways for you to excel at meetings, conferences, conventions, and training sessions. Today’s speakers can select from a variety of visual aids […]

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Use of different Print media for Development Support Communication

Explain the use of different print media for DSC activities Electronic media and print media for development support communication include: Broadcasting, in the narrow sense, for radio and television. Many instances of various types of recorded discs or tapes. In the 20th century, these were mainly used for music. Video and computer uses followed. Film, most often used for entertainment, but also for documentaries. The Internet, which has many uses and presents both opportunities and challenges. Examples can include Blogs and podcasts (such as news, music, pre-recorded speech, and video) Mobile phones, which can be used for rapid breaking news and short clips of entertainment like jokes, horoscopes, alerts, games, music, and advertising Publishing, including electronic publishing Video games, which have developed into a mass form of media since cutting-edge devices such as the PlayStation 3, XBox 360, and Wii broadened their use Audio recording and reproduction Sound recording and […]

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